Wednesday, 11 July 2012

Club Penguin and Innocent join for Healthy Eating Promotion.

Hey penguins!

I was looking around at a few website and noticed they had posted about Innocent joining up with Club Penguin! I did some research and found an article about it.

The article explains what is going to happen in August this year!

Innocent smoothies has joined with Disney’s Club Penguin to help persuade children to eat more fruit.
Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin.
Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected.
Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life - through the fun fruit costumes, online party and smoothie game.”
Kids will also have the chance to win a trip to innocent’s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes.
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: "Reflecting the shared values of innocent and Club Penguin, we're looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles."
As part of the collaboration, character Captain Rockhopper will throw an ‘online fruit party’ from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies.
I for one think that Club Penguin have advertised enought about unreleated things. And now they are trying to  encourage kids to eat more fruit by throwing a party! I think Club Penguin have gone maybe a bit too far with this advertising stuff. What do you think? Leave a comment and let us know!


-Cold Dude234

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